British winter sport has earned respect internationally – but it can carry on doing so only if the money bags remain open.
That Winter Olympics cycle ended, in 2002, with just two medals at the Games in Salt Lake City. Sixteen years on, public funding has indeed been pumped up – to more than £28m – and despite injuries to key competitors, the British haul from Pyeonchang is five – the best ever.
It matched the target set by UK Sport, which allocates cash for Olympic sports.
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